We suggested something different and distinct for AT&T's youth campaign, to distinguish it from its familiar branding identity. Opting for a fresher, more photo-realistic visual style and incorporating new mobile technologies, our Always On campaign portrayed young people using AT&T to connect to everything in their daily life.

Through the use of video and expandables, AT&T's rollout of Moblie TV relied on NCAA March Madness to promote AT&T's exclusive mobile broadcast of all 63 games in the tournament.

INVESTING IN AMERICA

For the Investing in America campaign, the objective was twofold: create a space for people to offer advice and inspiration during times of hardship; and demonstrate AT&T's historical commitment to America during the good times as well as the bad.

Tasked with extending AT&T's award-winning "Hands" campaign, we designed ways to bring the hands to life through animations unique to each country. We then took the project a step further, creating a social networking "travel widget" for users to share with friends.